HeyGen Pricing (2026): Three Free Videos a Month, and What the Paid Tiers Add
What HeyGen costs
| Plan | Price | Credits | Video length | Export |
|---|---|---|---|---|
| Free | $0 | None stated | 3 videos/month, up to 1 min each | 720p, watermarked |
| Creator | $29/mo | 600 | Up to 30 mins | 1080p, no watermark |
| Pro | $49/mo | 1,000 | Up to 30 mins | 4K |
| Business | Quote | Custom | Custom | Custom |
Verified from a United States side Internet Archive snapshot of heygen.com/pricing dated 7 August 2026. See the verification note at the foot of this page for why.
For every tool in this category side by side, with cost per second worked out from each vendor’s own conversions, see AI video generator pricing compared.
The best free plan in AI video, for one specific job
HeyGen’s free plan gives three videos a month, each up to one minute long. In terms of finished, usable output that is the most generous free tier of any tool we checked in this category.
Compare it. Pika’s free plan gives about six clips of five seconds, roughly 33 seconds in total. Runway gives 125 one time credits, about ten seconds, which never refill. Luma gives nothing at all. HeyGen gives you three finished minutes a month, every month.
The free plan also includes access to Avatar IV and Video Agent, standard video processing, over 500 stock digital twins, one custom digital twin and more than 30 languages. The limitations are that videos are watermarked and capped at 720p.
What the paid tiers add
Creator at $29 a month is the meaningful upgrade. It gives 600 credits, raises the length cap from 1 minute to 30 minutes, exports at 1080p, removes the watermark, adds fast processing and unlimited photo avatars. It also unlocks voice cloning, 175 or more languages and dialects, and credit rollovers.
The watermark removal alone is what pushes most people off the free plan. A watermarked avatar video is fine for testing and not fine for anything client facing.
Pro at $49 a month gives 1,000 credits, 4K export, faster processing, customisable monthly usage, translation script editing and access to all advanced AI models. It is aimed at people producing at volume rather than at people who need one more feature.
Business plans are quote only and sit under a separate tab on the pricing page.
HeyGen is not really competing with the others
Every other tool in this comparison animates images or generates footage. HeyGen makes a person talk. That makes direct price comparison misleading, because you are not buying the same thing.
| Tool | What you get | Entry paid |
|---|---|---|
| Pika, Kling, Vidu, Runway, Luma | Generated or animated footage | $8.80 to $15/mo |
| HeyGen | A presenter delivering a script | $29/mo |
If you need a talking presenter for training, onboarding, sales outreach or internal comms, HeyGen’s nearest comparisons are Synthesia and Colossyan rather than anything on this list. If you need a still image to move, HeyGen is the wrong tool and a cheaper one will do it better.
Cost per finished minute
HeyGen sells finished videos rather than raw generation, so cost per minute is the meaningful measure rather than cost per second of render.
The free plan gives three videos a month, each up to one minute. That is up to three finished minutes at no cost, which works out at zero, obviously, but the ceiling is the point: you cannot buy a fourth video, you can only upgrade.
Creator at $29 gives 600 credits and raises the cap from 1 minute to 30 minutes per video. Pro at $49 gives 1,000 credits. HeyGen does not publish a credit cost per minute of finished video on the pricing page, so the conversion from credits to output is the missing piece here, exactly as it is with Kling.
What we can say precisely is the shape of the upgrade: the free to Creator jump buys you 10 times the length per video, 1080p instead of 720p, no watermark, and voice cloning. That is a large step for $29 and it is the step almost everyone eventually takes, because the watermark makes free output unusable for anything external.
What the free plan is genuinely good for
Three one minute videos a month is a real allowance and it fits several jobs completely.
A weekly internal update at 45 seconds, cut to three a month. A recurring onboarding clip that changes rarely. A monthly product announcement. A test of whether avatar video lands with your audience before you commit budget.
What it does not fit is anything client facing, because of the watermark, or anything long, because of the one minute cap. Both of those are removed at $29.
Where HeyGen sits against Synthesia
HeyGen’s real competitors are the avatar platforms rather than the image to video tools, so that is the comparison worth making. We cover Synthesia in detail separately, and the short version for pricing purposes is that both sell finished presenter video by subscription, and both gate video length and export quality by tier.
The one place HeyGen is clearly differentiated on price is the free tier. A recurring free allowance of three finished minute long videos is unusual in avatar video, where free normally means a single watermarked demo.
What to check before you pay
Ask what a credit converts to in minutes of finished video, since the pricing page does not say. 600 credits on Creator is not a quantity you can plan against without it.
Check whether you need 4K. It is the main thing separating Pro at $49 from Creator at $29, alongside customisable usage and translation script editing. If 1080p is enough, Creator is the plan.
Check the language list against your actual requirement. Free includes over 30 languages, Creator over 175, and that gap matters more than it looks if you are localising.
A note on how we verified this
HeyGen force redirects heygen.com/pricing to a country specific path. From our location that means a path ending /en-in/pricing, and it happens even when the request explicitly asks for United States English. The prices stay in US dollars, which makes the redirect easy to miss entirely.
Rather than publish figures from a localised page, we read a United States side Internet Archive snapshot of the canonical pricing URL, captured 7 August 2026. The Archive crawls from US infrastructure, so it gives a US view without a proxy, and it timestamps every capture so the figure carries a date.
The two sources agree. The USD figures on the India localised page match those on the US snapshot, which suggests HeyGen localises the path rather than the price. We have still dated everything to the snapshot rather than to today, because a snapshot is evidence of what was published on its date.
We have not tested HeyGen’s output and make no claim about avatar quality here. This page reports published pricing.
For the avatar platforms HeyGen actually competes with, see our Synthesia review and Synthesia vs Colossyan.
Written by
FazFaz is the founder of AIToolsBakery. Every tool on this site is personally tested with real-world writing tasks before a single word gets published. Sponsored content is always clearly labelled.
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