Trainerize pricing is one of those things that looks straightforward on the surface and gets complicated the moment you start scaling. The base plan prices are reasonable, but the per-client costs, add-on features, and platform fees add up in ways that catch a lot of trainers off guard when their first invoice arrives.
This guide breaks down every tier, what you actually get, what the real costs look like at different client volumes, and whether it’s worth it compared to the alternatives.
Trainerize pricing starts at $35/month for the Grow plan (2 clients), rising to $99/month for Pro (15 clients) and $139/month for Studio (50 clients). Additional clients cost extra, and some key features like nutrition coaching and custom branding are add-ons.
Another option worth comparing is Everfit, which offers flat-rate pricing for unlimited clients and suits coaches who want predictable monthly costs.
Before diving into the numbers, it helps to understand what Trainerize actually is. It’s a personal trainer software platform that lets you build and deliver custom workout programmes, communicate with clients, track their progress, and run your training business from one dashboard. For a full breakdown of the product itself, see our Trainerize review. This guide focuses specifically on cost.
Trainerize pricing plans (2026)
Trainerize uses a client-count-based pricing model. You pay more as you manage more clients. Here’s how the tiers break down:
| Plan | Monthly Price | Annual Price | Client Limit | Best For |
|---|---|---|---|---|
| Solo | Free | Free | 1 client | Testing the platform |
| Grow | ~$35/month | ~$25/month (billed annually) | 2 clients | Side-hustle trainers |
| Pro | ~$99/month | ~$70/month (billed annually) | 15 clients | Part-time to full-time trainers |
| Studio | ~$139/month | ~$100/month (billed annually) | 50 clients | Small studios and teams |
| Enterprise | Custom | Custom | 50+ clients | Large gyms and franchises |
Note: These prices are approximate and based on publicly available information as of 2026. Trainerize adjusts pricing periodically – always verify current costs at trainerize.com before purchasing.
What’s included in each plan
Solo (Free)
The free Solo plan gives you access to the core Trainerize platform with a single client slot. This is primarily useful for:
- Testing the platform before committing to a paid plan
- Building your first programme template
- Getting comfortable with the interface
The Solo plan includes workout programming, basic progress tracking, in-app messaging, and the client-facing Trainerize app experience. It does not include nutrition coaching, custom branding, integrations, or payment processing.
Grow (~$35/month)
The Grow plan is for trainers who are just starting to take on online clients. Two client slots is genuinely limited – you’ll outgrow this quickly if online training is a serious business line for you. What you get beyond Solo:
- 2 client slots
- Group training (up to 2 groups)
- Progress photos and measurements tracking
- Basic reporting
What’s still missing at Grow: nutrition coaching, Trainerize Pay (built-in payment processing), custom branding, and API integrations. These require Pro or higher.
Pro (~$99/month)
Pro is the most popular tier for full-time online personal trainers. Fifteen client slots covers a typical solo PT’s full client roster (most one-to-one online trainers work with 10-20 clients at any given time). What you get:
- 15 client slots
- Unlimited group training
- Trainerize Pay (built-in payment and subscription management)
- Nutrition coaching (MyFitnessPal integration)
- Custom branding (your logo on the client app)
- API integrations (Zapier, etc.)
- Priority customer support
For a trainer running a serious online PT business, Pro is the minimum viable plan. The Grow plan’s missing features – particularly payment processing and nutrition coaching – are too limiting for a professional operation.
Studio (~$139/month)
Studio covers 50 clients and adds multi-trainer management features. For small studios, bootcamp operators, or trainers who employ other trainers, this is the relevant tier. Additional features over Pro:
- 50 client slots
- Multiple trainer accounts (sub-trainers)
- Admin dashboard for managing multiple trainers
- Revenue reporting across trainers
What happens when you exceed your client limit?
This is where things get interesting. When you hit your plan’s client limit, you have two options:
- Upgrade to the next plan tier – which jumps pricing significantly (e.g., from Pro’s $99 to Studio’s $139).
- Add individual client slots – Trainerize allows you to add extra client slots above your plan limit at an additional per-client cost. The rate varies but runs around $5-10 per additional client per month.
The break-even math matters here. If you’re on Pro (15 clients at $99/month) and adding clients at $8/month each, upgrading to Studio (50 clients at $139/month) starts making sense when you’re managing around 20-22 clients, depending on current add-on pricing.
Hidden costs to be aware of
The plan prices aren’t the full picture. Here are the additional costs that catch trainers off guard:
Nutrition coaching add-on
Full nutrition coaching features (not just the basic MyFitnessPal sync) require an add-on package. The enhanced nutrition module adds per-client costs that can add $3-5 per client per month for trainers who want to deliver proper macro and meal plan coaching alongside workouts.
Trainerize Pay processing fees
Trainerize Pay charges transaction fees on payments processed through the platform. The rate is around 1.9% + $0.30 per transaction (on top of the underlying Stripe fees). For a trainer charging $200/month per client, this works out to about $4 per transaction. Across 15 clients, that’s $60/month in processing fees that doesn’t appear in the plan price.
Branded app (white-label)
Custom-branded apps (where your clients see your business name, not “Trainerize,” in the App Store) are available but come at a significant additional cost – typically several hundred dollars per month for a fully white-labelled product. This is only relevant for large studios or franchise operations.
Annual billing commitment
The discount for annual billing is real, but so is the commitment. If you cancel partway through an annual plan, Trainerize’s refund policy is limited. Make sure you’re genuinely committed before paying for a full year upfront.
Is Trainerize worth it?
For most online personal trainers, yes – but it depends on your stage.
If you’re just starting out: The free Solo plan is worth using to learn the platform. Once you sign your second client, upgrade to Grow. When you’re consistently managing 8+ clients and this is a real business, move to Pro.
If you’re established: At $99/month (Pro), Trainerize needs to be adding at least $99 in value monthly – either in time saved, client retention, or your ability to charge more because of the professional experience you’re delivering. For most trainers, the answer is yes. The time saved on programme delivery and client communication alone typically justifies the cost.
If you’re running a studio: Compare Studio ($139/month for 50 clients) against alternatives like Trainerize alternatives such as TrueCoach, PT Distinction, or Exercise.com. At scale, per-client pricing models favour some platforms over others depending on your specific client mix and feature needs.
If cost is the primary concern: See our guide to best free personal trainer software for alternatives with genuinely free tiers that can handle small client rosters without any subscription cost.
For a broader view of what Trainerize is like to use day-to-day – not just the pricing – our full Trainerize review covers the programme builder, client app, and communication tools in detail. And if you want to see how it ranks against the full field of AI tools in this space, our best AI tools for personal trainers guide puts Trainerize in context.
Compare with ABC Fitness for an alternative pricing structure.
When Trainerize is the right pick vs the wrong pick
Trainerize is the right pick for trainers who run online coaching with 10 to 50 clients and care about a balance between price and features. The pay-per-client model fits the income profile of trainers building their book. The integration with MyFitnessPal, Apple Health, and Fitbit covers most client tracking needs. The mobile app experience is mature and reliable in 2026.
Trainerize is the wrong pick for trainers running pure in-person practices with under 10 clients (use a spreadsheet and save the money). It is also the wrong pick for high-touch online coaches running 50+ clients with custom programming needs; TrueCoach scales better at that size. The third wrong-fit case: trainers who want strong community features for group programs. TrueCoach and Everfit handle community better than Trainerize.
The 2026 pricing analysis
The math at typical trainer sizes: 10 clients on Trainerize costs roughly $50 a month, generating around $2,000 to $5,000 in client revenue. 25 clients on Trainerize costs roughly $125 a month, generating around $5,000 to $12,000 in client revenue. 50 clients on Trainerize costs around $245 a month, generating around $10,000 to $25,000 in client revenue. The platform cost as a percentage of revenue lands at 1 to 3 percent across all tiers, which is competitive with TrueCoach (1 to 2 percent at scale) and cheaper than full-service custom platforms (5 to 10 percent).
Discount, deals, and the negotiation angle
Trainerize occasionally offers discounts for annual prepayment, multi-trainer studio plans, and educational partnerships. As of 2026, the standard annual discount is around 15 to 20 percent versus monthly billing. Studios with three or more trainers can sometimes negotiate enterprise pricing that lowers per-client cost by 10 to 25 percent. Educational institutions (university kinesiology programs, certification bodies) often receive specific edu pricing.
Ask the sales team for any active promotions before signing up. The published pricing is the ceiling, not the floor, for trainers who run multi-trainer practices or have a track record with the platform.
The negotiation playbook for Trainerize buyers
Three negotiation levers worth knowing in 2026. Lever one: ask for annual prepay discounts (usually 15 to 20 percent off monthly). Lever two: if you run a studio with multiple trainers, ask for studio pricing rather than stacking individual seats. Lever three: at renewal, mention specific competitor pricing (TrueCoach, Everfit). Retention discounts of 10 to 20 percent are common when customers signal switching consideration. None of these levers are advertised but all of them are honored when asked.
Tools mentioned in this guide
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