What is actually on the Virtuous pricing page
| What we looked for | What is published |
|---|---|
| A monthly or annual price | None |
| A starting-from figure | None |
| A per-user rate | None |
| Tier structure | Two tiers, split by your annual fundraising revenue |
| The split | Up to $5 million annually, and over $5 million |
| Calls to action | Six Contact Us buttons |
Read from virtuous.org/pricing on 24 August 2026, reached by following the site’s own navigation.
The only two dollar figures anywhere on that page are the $5 million thresholds that define the tiers. Neither is a price.
The thing worth noticing
Plenty of enterprise software makes you ask for a price. What makes Virtuous different is what it segments you on before the conversation starts.
Virtuous does not band you by contacts, or by seats, or by feature set. It bands you by how much money you raise. The page’s own framing is “designed for nonprofits with fundraising revenue up to $5 million annually” and “built for growing nonprofits with annual fundraising revenue over $5 million”.
So the first thing the pricing page establishes is your budget, not your requirements.
What we can and cannot tell you
We are not going to publish a figure for Virtuous, because there isn’t one to publish and the aggregator numbers that circulate for this category have a bad record. On the closest comparable, DonorSearch, the figure repeated across nearly every article was four to twenty times the vendor’s own published rate. That is documented in our DonorSearch pricing guide.
What we can tell you is where Virtuous sits among vendors that do publish, so you have something to hold a quote against.
| CRM | Entry published price | Unit |
|---|---|---|
| Salesforce Nonprofit Cloud | $60 per user/mo | Seats |
| Neon CRM | From $99/mo | Your fundraising revenue |
| Keela | $134/mo up to 1,000 contacts | Contacts |
| Virtuous | Not published | Quote, banded at $5M revenue |
| Bonterra | Not published | Quote |
| Blackbaud Raiser’s Edge NXT | Not published | Quote |
If a Virtuous quote comes back well above the published end of that table, the question to ask is what you are getting that Keela at $134 a month or Neon at $99 a month does not do. Sometimes there is a real answer. Make them give it.
It is not one quote, it is up to six
The thing the pricing page makes clear only if you scroll it all is that Virtuous is six separately priced products, each with its own Request Pricing button:
| Product | What it is |
|---|---|
| CRM+ | The core donor management hub. Two tiers, split at $5 million revenue |
| Raise | Online giving: donation forms, landing pages, project-based giving |
| Insights | Analytics and predictive scoring |
| Analytics | Reporting layer |
| Volunteer | Volunteer management |
| Momentum | An AI fundraising agent for major and mid-level gift officers |
So “what does Virtuous cost” has no single answer even in principle. A quote for CRM+ is a quote for the hub, and four of the five things a development team would actually want next are priced separately.
Ask for the bundle price and the a-la-carte price for each module you are considering, in the same document. Vendors that package this way frequently discount the bundle heavily against the sum of its parts, and you cannot see that unless you have both numbers.
What CRM+ does include, published: donor and pipeline management, marketing and communications, events management, reporting and analytics, workflow and journey automation, the app and partner marketplace, and unlimited users. Unlimited users is the significant one, and it puts Virtuous on the same side of that line as Keela and Neon rather than Salesforce.
The Momentum detail worth knowing
Buried in the product list is something that changes how you should read Virtuous as a company. Virtuous Momentum integrates with Blackbaud, Bloomerang and other CRMs, not only with Virtuous.
That is a CRM vendor selling a donor intelligence layer that runs on its competitors’ databases. It tells you Virtuous has noticed the same thing we cover in nonprofit CRM vs donor intelligence: the CRM and the layer that decides who to contact are different purchases, and the second one does not require you to migrate.
Practically, it means you can evaluate Momentum without moving off your current CRM. If the reason you were looking at Virtuous is the AI, that is a much cheaper test than a platform migration.
What to ask on the demo call
Since the call is the only route to a number, use it properly.
What is the unit? Seats, contacts, revenue, or a flat platform fee. This decides your bill in year three more than the year-one figure does.
Which revenue number, and when is it re-checked? If tiers are set by fundraising revenue, ask whether that is gross or net, which fiscal year, whether grants and bequests count, and what happens at renewal if the number moves in either direction.
What is the second-year price? First-year discounts are standard in this category. Ask for year two and year three in writing before you compare anything.
What is a line item and what is included? Implementation, data migration, training, API access, and additional modules are the usual places a quote grows after signature.
What happens if we cross $5 million? You are being banded on a threshold. Ask directly whether crossing it mid-contract re-prices you, and when.
Before you price a CRM at all
Virtuous is a system of record with strong automation. Like every CRM in this comparison, it stores what happened and reports on it. It does not decide which twenty donors your team should contact this week.
If your donor data is already in reasonable shape and the actual problem is that nobody is working it, changing CRM will not fix that, and a migration is an expensive way to find out. A donor intelligence layer sits on top of whichever CRM you keep. Our Gratefully vs Virtuous comparison covers where the two categories meet, and nonprofit CRM vs donor intelligence covers the decision itself.
For the product rather than the price, see our Virtuous CRM review.
How we verified this
We went to virtuous.org, followed the site’s own navigation to the pricing page rather than guessing a URL, expanded everything expandable, and read the full page text.
Virtuous publishes no figures. We are stating that as a finding rather than an absence, because we reached the page, it returned HTTP 200, and we read all of it. That distinction matters: elsewhere in this batch a vendor’s own pricing URL redirected to a different product entirely, and reporting “no pricing” from a failed read would have been wrong.
Nothing here is a quote, an estimate or a reported range. If you have been quoted by Virtuous and want to tell us what the shape of it was, we will publish what can be verified and attribute it as reported rather than official.
Written by
FazFaz is the founder of AIToolsBakery. Every tool on this site is personally tested with real-world writing tasks before a single word gets published. No sponsored rankings, no recycled press releases.
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