What Keela costs
| Contacts | Billed annually | Billed monthly | Annual saving |
|---|---|---|---|
| Up to 1,000 | $134/mo | $160/mo | 16.3% |
| 1,001 to 2,500 | $209/mo | $225/mo | 7.1% |
| 2,501 to 5,000 | $274/mo | $315/mo | 13.0% |
| 5,001 to 7,500 | $329/mo | $370/mo | 11.1% |
| 7,501 to 10,000+ | $379/mo | $430/mo | 11.9% |
| More than 10,000 | Custom, via a form | Custom | n/a |
Read from keela.co/pricing on 24 August 2026. Every figure is printed as “Plans starting from”, so treat these as floors rather than quotes.
The 23% that is not there
Keela’s pricing page carries a badge reading “Save up to 23% when you pay annually”, on both billing views.
Do the subtraction on the vendor’s own two columns and the largest saving available is 16.3%, on the smallest band. Every other band saves less: 7.1%, 13.0%, 11.1% and 11.9%. There is no published band anywhere on the page where switching to annual billing saves 23%.
For that claim to be true on the entry plan, the annual price would need to be about $123 a month rather than $134.
The gap is not evenly spread either, which is the more useful detail. If you are choosing a billing cycle, annual is worth most on the smallest plan and least on the 1,001 to 2,500 band, where it saves 7.1%. That is backwards from how volume discounts usually work.
Priced by contacts, which is the whole story
The important thing about Keela’s pricing is not the numbers, it is the unit. Keela charges for contacts. It does not charge for seats.
That has three consequences worth planning around:
Your team size is free. Add a fundraiser, a grants officer, an ED who wants dashboards. The bill does not move. Compare that with Salesforce Nonprofit Cloud at $60 per user per month, where a sixth login costs another $720 a year.
Your list size is the meter. A successful list-building campaign is a price rise. Crossing from 5,000 to 5,001 contacts moves you from $274 to $329 a month, which is $660 more a year for one contact.
Lapsed donors still count. A contact is a contact. If your database holds 4,000 people who last gave in 2019, you are paying for them at the same rate as this year’s donors. Cleaning the file is a cost-control lever here in a way it is not on a seat-priced CRM.
What every plan includes
Keela publishes the inclusions, which not every vendor in this category does:
- Unlimited online training
- Donor and volunteer management
- Email marketing
- Unlimited email support
Unlimited email support on the entry plan is unusual at this price point. Unlimited users is the bigger one, and it is the reason the contact-based model works out cheaper than seat-based pricing for most small development teams.
The cost of crossing a band
Because the bands are wide and the steps are not even, the marginal cost of growth varies a lot. Here is what each step up actually costs, annually billed.
| Step | Extra per month | Extra per year |
|---|---|---|
| 1,000 to 1,001 contacts | +$75 | +$900 |
| 2,500 to 2,501 contacts | +$65 | +$780 |
| 5,000 to 5,001 contacts | +$55 | +$660 |
| 7,500 to 7,501 contacts | +$50 | +$600 |
The steps get smaller as you grow, which is the right shape and the opposite of what Keela does with its annual discount. The most expensive single contact you will ever add is your 1,001st, at $900 a year.
What three years actually costs
Contact-based pricing compounds quietly, because the thing being metered is the thing a fundraising programme is supposed to grow. Here is the same organisation on the annual rate, adding 1,200 contacts a year from a standing start of 900.
| Year | Contacts | Band | Monthly | Year cost |
|---|---|---|---|---|
| 1 | 900 | Up to 1,000 | $134 | $1,608 |
| 2 | 2,100 | 1,001 to 2,500 | $209 | $2,508 |
| 3 | 3,300 | 2,501 to 5,000 | $274 | $3,288 |
Three years of ordinary list growth doubles the bill, and none of that is a price rise. It is the model working as designed. Budget for the band above the one you are in.
The counterweight is that seats stay free the whole way. If that same organisation went from two staff to five over those three years, a seat-priced CRM would have moved as well, and Keela would not have.
What is not in the published price
Keela publishes inclusions, which is more than most, but a published band is not a total cost. The usual places a nonprofit CRM bill grows after signature:
- Data migration from your current system, normally a one-off professional-services fee
- Payment processing, which is a separate percentage on every gift and is not a CRM line at all
- Integrations to accounting, email or event tools where a paid connector is required
- Contact growth, the one above, which is the meter rather than an extra
Ask for the migration quote before you sign the subscription. It is the line item most likely to be larger than a month of subscription and least likely to be mentioned unprompted.
Where Keela sits against the rest
| CRM | Entry published price | Unit |
|---|---|---|
| Neon CRM | From $99/mo | Your fundraising revenue |
| Keela | $134/mo up to 1,000 contacts | Contacts |
| Salesforce Nonprofit Cloud | $60 per user/mo | Seats |
| Virtuous | Not published | Quote, banded by revenue |
| Bonterra | Not published | Quote |
| Blackbaud Raiser’s Edge NXT | Not published | Quote |
Keela is one of only two vendors in this group that publishes a complete list. Full comparison in nonprofit CRM pricing compared, and our Keela review covers the product itself.
Who Keela suits
Good fit: a small or mid-size development team with more staff than budget, a contact list under about 7,500, and a habit of keeping that list clean. The unlimited-users model is worth real money if three or more people need logins.
Poor fit: an organisation with a very large, very old list and a small active donor base. You will pay for every dormant record at the same rate as an active one, and at that shape a revenue-priced or seat-priced vendor will likely cost less.
Check first: whether the CRM is the gap at all. Keela’s Donor Score and Smart Ask are CRM-native scoring rather than a full intelligence layer, and if what you actually need is a ranked daily list of who to call, that is a separate category. See best AI donor intelligence tools.
How we verified this
We went to keela.co, followed the site’s own “Plans” link rather than guessing a URL, and expanded both the annual and monthly billing views so each band was captured in both cycles rather than whichever happened to be showing.
All figures were read from Keela’s own page on 24 August 2026. The saving percentages and the band-crossing costs are our arithmetic on those published figures.
We have not used Keela and make no claim about the product here. This page reports what Keela publishes and what the arithmetic on it implies. Check the page yourself before signing, because pricing in this category moves.
Written by
FazFaz is the founder of AIToolsBakery. Every tool on this site is personally tested with real-world writing tasks before a single word gets published. No sponsored rankings, no recycled press releases.
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