What Neon CRM publishes
| What | Published figure |
|---|---|
| Starting price | $99 a month |
| Pricing unit | Your annual fundraising revenue |
| Users | Unlimited, every plan |
| Records | Unlimited, every plan |
| Memberships module | +10% of your subscription |
| Volunteers module | +10% of your subscription |
| Events module | +20% of your subscription |
| Support | Universal live support, included on every plan |
Read from Neon’s own pricing page on 24 August 2026.
The unusual thing Neon does
Most vendors in this category publish either a price or nothing. Neon publishes something in between, and the in-between part is more useful than it sounds: it tells you how it decides what to charge you.
In Neon’s own words: “our revenue-based pricing means you only pay more as you raise more”. And more precisely: “Neon CRM charges are based on revenue, not record counts”.
That single sentence is worth more than a price list when you are planning three years out, because it tells you exactly which of your numbers is the meter. Grow your team, nothing happens. Grow your list, nothing happens. Have a record year, your CRM gets more expensive.
The modules, which you can actually calculate
The percentage-based module pricing is the most practically useful thing on the page, and almost nobody else in this category does it. Because the add-ons are a percentage of your subscription rather than a flat fee, you can work out what they cost before you know what your plan costs.
| Configuration | Multiplier | At the $99 floor |
|---|---|---|
| CRM only | 1.00 | $99/mo |
| CRM + Memberships | 1.10 | $108.90/mo |
| CRM + Volunteers | 1.10 | $108.90/mo |
| CRM + Events | 1.20 | $118.80/mo |
| CRM + all three modules | 1.40 | $138.60/mo |
All three modules add 40%, so a fully loaded plan is 1.4 times whatever your base is. At the published floor that is $1,663 a year against $1,188 for the CRM alone.
What Neon does not publish, and the trap in it
Neon does not publish the actual price list. There is a “Download Pricing Guide” button, and the guide is behind a form.
You will see five revenue bands quoted around the web as though they were Neon’s pricing tiers:
$0 to $15K, $16K to $125K, $126K to $3M, $3M to $10M, $10M+
Those are not a price table. They are the options in a dropdown on the download form, answering the question “What is your nonprofit’s estimated annual revenue?”. There are no prices attached to them anywhere on the public page.
We nearly published them as tiers ourselves. In a plain text reading of that page they sit in a numbered-looking list with dollar figures, immediately after a pricing heading, and they look exactly like bands. The only thing that prevents the mistake is reading the surrounding lines rather than the figures.
What unlimited users is worth
Unlimited users on every plan is Neon’s strongest published claim, and it is worth quantifying against the one vendor here that charges per seat.
| Team size | Neon CRM at the floor | Salesforce Nonprofit Cloud Enterprise |
|---|---|---|
| 3 users | $1,188/yr | $2,160/yr |
| 5 users | $1,188/yr | $3,600/yr |
| 10 users | $1,188/yr | $7,200/yr |
| 20 users | $1,188/yr | $14,400/yr |
Neon’s column does not move because seats are not the meter. Salesforce’s does, at $720 per user per year. That comparison holds only at Neon’s published floor, and your actual Neon price depends on revenue, which is the figure they will not publish. But the shape of the difference is real, and for a large team on a modest budget it is the argument for Neon.
Who actually gets $99
A published floor is only useful if you know who it applies to. Neon’s is $99 a month, and because the meter is revenue, the floor belongs to the smallest organisations: the ones raising least.
That is worth stating plainly because it inverts the usual reading of a starting price. On a seat-priced CRM, the entry price is what a small team pays and it stays put as the team grows its list. On Neon, the entry price is what a small budget pays, and it moves as the organisation succeeds.
For a two-person shop raising under $100,000 a year, that is close to the best deal in this comparison: unlimited users, unlimited records, live support included, at $1,188 a year. For an organisation raising $8 million with three staff, the same model is working against you and a seat-priced vendor will likely be cheaper.
What is not in the $99
- The modules, at +10%, +10% and +20%, which is the one add-on cost Neon does publish
- Payment processing, a separate percentage on every gift via Neon Pay or another processor
- Migration and implementation, normally a one-off professional-services fee
- The other Neon One products, since Neon Websites, Arts People and Neon Fundraise are separate
Neon states that integrations with QuickBooks, Windfall Data, Mailchimp and Eventbrite, plus open API access, are included without extra fees. That is unusually generous and worth confirming in writing, because paid connectors are a common line item elsewhere in this category.
Where Neon sits against the rest
| CRM | Entry published price | Unit | Full list published |
|---|---|---|---|
| Salesforce Nonprofit Cloud | $60 per user/mo | Seats | Yes |
| Neon CRM | From $99/mo | Revenue | No, gated |
| Keela | $134/mo up to 1,000 contacts | Contacts | Yes |
| Virtuous | Not published | Quote, banded by revenue | No |
| Bonterra | Not published | Quote | No |
| Blackbaud Raiser’s Edge NXT | Not published | Quote | No |
Full comparison in nonprofit CRM pricing compared, and the product itself in our Neon CRM review.
What to ask on the call
Because the list is gated, the demo call is the pricing call. Three questions worth asking in this order:
- Which revenue figure do you use, and when is it re-assessed? Gross or net, which fiscal year, and does a one-off bequest move you a band. This is the whole bill.
- What happens at renewal if revenue drops? Revenue-based pricing that ratchets up but not down is a very different product from one that tracks both ways.
- Is the module percentage applied to the base or to the running total? Three modules at +10, +10 and +20 is 1.40 if applied to the base, and 1.452 if compounded. Nobody publishes which.
How we verified this
We followed Neon’s own navigation to pricing rather than guessing a URL. Worth recording for anyone repeating this: neonone.com returns HTTP 522 to automated requests on every path we tried. The legacy domain, www.neoncrm.com/pricing/, responds and redirects to the Neon CRM overview page, which is where the published figures live.
Because that redirect lands somewhere other than a pricing page, we recorded the final URL and read the surrounding context for every figure rather than pattern-matching dollar signs. That is what surfaced the dropdown problem above.
We have not used Neon CRM and make no claim about the product. This page reports what Neon publishes and what the arithmetic implies. The revenue-band prices are not public, so anything you read claiming to know them, including here, would be guessing.
Written by
FazFaz is the founder of AIToolsBakery. Every tool on this site is personally tested with real-world writing tasks before a single word gets published. No sponsored rankings, no recycled press releases.
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