8 Best Structurely Alternatives in 2026 (After the Price Restructure)

Structurely spent years as the default answer for AI lead follow-up in real estate. Then two things happened in January 2026: CapStone Holdings announced it had acquired the company (reported January 6, 2026 via Yahoo Finance PR), and the pricing page quietly swapped its familiar per-lead tiers for a consumption model. The official structurely.com pricing page now lists Team at $499/mo plus $0.08 per action credit and Company at $999/mo plus $0.06 per credit, with one-time onboarding of $2,000 to $2,500 (official, checked July 16, 2026).

Compare that to the $179 to $299 entry tiers agents remember, and the entry price has roughly doubled before you send a single message. For a solo agent or a small team, that is not a tweak. That is a switch trigger.

We have tested Structurely hands-on (our full Structurely review holds the feature verdict), and we broke down the new credit math line by line in our Structurely pricing guide. This page answers the next question: if the restructure priced you out, where do you go? We organized the alternatives by switch scenario rather than a generic ranking, because the right replacement depends entirely on why you are leaving.

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The 8 alternatives at a glance

Tool	Switch scenario	AI type	Starting price	Price status
Follow Up Boss	CRM-native AI on a budget	Summaries, prioritization, smart messages	$69/user/mo	Official (Jul 2026)
Lofty	CRM-native, want a built-in virtual ISA	24/7 conversational Sales Agent	~$449/mo	Reported (Luxury Presence, May 2026)
CINC	CRM-native plus managed lead gen	24/7 AI texting add-on	~$899 to $1,000/mo	Reported (Luxury Presence, 2026)
NLPearl	Cheaper voice-first agent	AI phone agents (horizontal)	$19 to $779/mo	Reported (opentools.ai, Apr 2026)
Smith.ai	Done-for-you humans plus AI	Human agents assisted by AI	Warm outreach from $600/mo	Official (Jul 2026)
Ylopo	All-in-one lead gen plus nurture	Ylopo AI text and voice	Quote-gated; ~$1,000+/mo all-in	Reported (2026 estimates)
Roof AI	Closest like-for-like nurture layer	Real-estate conversational AI	~$199 to $499/mo	Reported (directories, Feb 2026)
Zurple	Bare-minimum budget nurture	Templated automation, not conversational AI	~$99 to $149/mo plus per-lead fees	Reported (mixed dates, verify)

Pricing transparency note: only Follow Up Boss and Smith.ai publish their numbers. Everything else in this table is quote-gated on the vendor site, so treat the reported figures as budgeting anchors, not quotes.

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Why agents are leaving Structurely right now

The trigger is arithmetic, not product quality. Under the new model, one credit equals one SMS response, 10 seconds of call time, or 2 emails (official). A moderately chatty qualifying conversation burns 10 to 20 credits before a lead is even scored. At $0.08 per credit on Team, 200 leads a month with average-length conversations can add a meaningful metered bill on top of the $499 base, and the $2,000 onboarding fee lands before any of it starts. Listed prices also assume an annual contract; month-to-month runs 20% higher (official).

None of this makes Structurely bad. The company claims 13M+ AI conversations and 75M+ messages across 9 years (vendor-claimed, from the acquisition PR), and in our testing the conversational quality earned that reputation. But the buyer the new pricing serves is a team with volume and budget, not the solo agent who got in at $179. If that is you, here are the exits, sorted by what you actually need next.

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Scenario 1: You want CRM-native AI instead of a bolt-on

Structurely always lived on top of your CRM. One clean way out is to stop paying for a separate nurture layer and use the AI already built into (or bundled with) the CRM itself.

Follow Up Boss

Follow Up Boss is the open-ecosystem real estate CRM that half the ISA tools on the market (Structurely included) plug into, and since December 2023 it has been Zillow-owned while running as an independent brand. Its native AI ships on every plan: smart summaries of calls and conversations, smart message suggestions, suggested tasks, and predictive lead prioritization (official).

In our runs, the AI summaries are the sleeper feature. After a call, FUB writes the recap and next step for you, and the prioritization surfaces the leads worth dialing first each morning. It is decision support rather than a conversational agent: FUB will not text your leads back and forth at 2am the way Structurely does.

Pricing is fully published, which is rare in this category: Grow at $69/user/mo ($58 annual), Pro at $499/mo for 10 users, Platform at $1,000/mo for 30 users, no contracts, 14-day trial (official, July 2026). One catch worth knowing: some AI features rely on data from the FUB Calling feature, which is a paid add-on at $39/user/mo on the Grow plan (official vendor caveat). We ran the full seat math in our Follow Up Boss pricing breakdown.

Who it is for: agents and teams who mainly bought Structurely for triage and follow-up discipline, not literal 24/7 conversation, and who want published pricing with no contract.

Honest limitation: there is no autonomous two-way conversational agent. If leads expect instant replies at all hours, FUB alone will not cover that job.

Lofty

Lofty (the platform formerly known as Chime, rebranded November 2023) is the consolidation play: CRM, IDX websites, lead gen, and an agentic AI suite in one subscription. Its Sales Agent is a virtual ISA that texts leads 24/7, qualifies them, and books appointments inside the platform (official), which makes it the most direct Structurely-shaped feature on this list that ships inside a CRM. Quick disambiguation: lofty.ai is an unrelated fractional real estate investing app; the CRM lives at lofty.com.

In our testing of the category, the appeal is having lead capture, nurture, and pipeline in one place, so the AI conversation logs sit on the same contact record as everything else. No integration gaps, no sync delays.

Lofty publishes no pricing; all four tiers show Request Pricing (official, July 2026). Third-party estimates put Core around $449/mo with setup fees reported anywhere from $299 to $1,499 (reported, Luxury Presence, May 2026; the setup figures conflict across sources). The AI Sales Agent is reported to start around $60/mo for 200 leads as an add-on (reported via Lofty’s help center). Our Lofty pricing guide totals the real math, including the 20% ad-management fee.

Who it is for: teams ready to replace CRM plus Structurely with one platform that has the virtual ISA built in.

Honest limitation: it is a full platform migration, not a swap. If you love your current CRM, moving to Lofty just to get its Sales Agent is a heavy lift, and none of the pricing is public.

CINC

CINC pairs a real estate CRM with managed ad-based lead generation and a 24/7 AI texting add-on branded CINC AI (official; the older “Alex” branding no longer appears on the current site). CINC runs your Google and Facebook ads, feeds the leads into its CRM, and the AI engages them by text around the clock. The company cites 50K+ agents and $30M+ in annually managed ad spend (official, vendor-stated). Fidelity National Financial ownership is reported.

The hands-on difference versus Structurely: CINC’s AI only nurtures leads inside CINC. It is not a layer you point at your existing lead sources; it is the back half of a lead-gen machine you buy whole.

Pricing is quote-gated. Reported solo pricing runs $899 to $1,000/mo before ad spend, with realistic all-in totals of $1,800 to $3,500+ once ads are included (reported, Luxury Presence, 2026).

Who it is for: teams whose real problem is lead flow plus follow-up, not follow-up alone, and who have four figures a month to commit.

Honest limitation: this is the most expensive scenario-1 option, and you cannot buy the AI without the platform and the ad program around it.

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Fair warning on the CINC route: the platform fee is quote-gated and the reported range is wide. Our CINC pricing breakdown does the all-in math, including the Structurely-powered CINC AI add-on.

Scenario 2: You want a cheaper voice-first agent

Structurely’s credits meter call time at 10 seconds per credit, which makes heavy voice usage the fastest way to run up the new bill. If AI calling is the job, a horizontal voice platform can do it for less.

NLPearl

NLPearl builds AI phone agents that make and take calls, qualify callers, and hand off to humans. It is a horizontal product, not a real-estate-specific one, so you configure the qualifying script and vocabulary yourself rather than inheriting a decade of real estate conversation training the way Structurely users do.

In our category testing, that trade-off is the whole decision. Horizontal voice platforms have become genuinely capable, and for a defined use case (call new sign-ups within 5 minutes, ask 4 qualifying questions, book or route) they work well at a fraction of vertical-tool prices. What you give up is out-of-the-box real estate fluency and the objection handling a specialist vendor has already tuned.

Pricing: NLPearl’s own pricing page did not render verifiable figures when we checked on July 16, 2026, so treat everything here as REPORTED. Third-party coverage lists tiers at $19, $99, and $779 per month (reported, opentools.ai, April 2026). Confirm current numbers directly with the vendor before budgeting.

Who it is for: tech-comfortable agents and teams who mainly used Structurely for calls and want metered voice at commodity pricing.

Honest limitation: no real estate specialization, and the unverifiable public pricing means you are demo-dependent for real numbers, the exact annoyance you may be switching to escape.

Worth a sidebar look in this lane: Swiftleads AI and Setter AI are newer voice-first entrants we have seen in the category, and Conversica plays here at enterprise scale. None are real-estate-native, and we have not bench-tested them deeply enough to rank them.

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Scenario 3: You want done-for-you, humans plus AI

Maybe the lesson from the repricing is that you do not want to manage an AI vendor at all. The done-for-you lane replaces software babysitting with an outsourced team.

Smith.ai

Smith.ai staffs real human agents assisted by AI to handle outreach, qualification, and booking on your behalf. Its Outreach Campaigns product is the Structurely-replacement piece: Smith.ai’s people work your lead list, make the calls, send the follow-ups, and put appointments on your calendar, with AI handling routing, notes, and consistency behind the scenes.

The hands-on difference is accountability. When an AI-only agent mishandles a lead, you tune prompts and hope. When Smith.ai mishandles one, there is a campaign manager to call. For teams burned by watching robo-conversations go sideways, that is the feature.

Pricing is published, which we always reward: warm outreach campaigns start at $600/mo and cold outreach starts at $10,000/mo, with a 3-month minimum (official, smith.ai, July 2026).

Who it is for: teams with steady lead flow who want qualified appointments to appear on the calendar and are happy to pay for zero operational involvement.

Honest limitation: warm outreach at $600/mo plus the 3-month minimum means you are committing $1,800 up front, and cold outreach is priced for serious operations only. This lane costs more than most software-only options, not less.

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Scenario 4: You want all-in-one lead gen plus AI nurture

If Structurely was one piece of a stack you assembled yourself (lead sources here, CRM there, nurture bot on top), the alternative is a vendor that generates the leads and nurtures them under one roof.

Ylopo

Ylopo runs your ad-driven lead generation and then works those leads with Ylopo AI, its text and voice assistant (note: the old “rAIya” branding is retired, and the former raiya page on ylopo.com now 404s). The vendor claims a 48% reply rate on AI texting, sub-60-second response times, 24/7 voice qualification with live transfer, and 90-day follow-up cycles (official vendor claims, so weigh them accordingly). Unlike Lofty, Ylopo is not a CRM: it layers on top of one, and its AI Voice specifically requires Follow Up Boss as the CRM (official).

We compared the two AI assistants head to head in our Structurely vs Ylopo breakdown, and the short version holds: Structurely is the deeper pure conversationalist, Ylopo is the stronger system because it feeds its own AI with leads it generated.

Pricing is quote-gated with no public rate card (official). Reported estimates put realistic all-in costs around $1,000+/mo once platform fees and ad spend stack up (reported, 2026 third-party estimates). Full fee math lives in our Ylopo pricing guide.

Who it is for: agents and teams leaving Structurely because the credits now cost platform money anyway, who would rather pay platform money for leads plus nurture together.

Honest limitation: you are trading a metered bill for an opaque one. Between platform fees, ad spend, and the required Follow Up Boss subscription, the true monthly total often exceeds what pushed you off Structurely in the first place.

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Scenario 5: You want a like-for-like nurture layer, cheaper

Two options keep the shape of Structurely (a nurture layer over your existing stack) at lower reported price points, with very different levels of intelligence.

Roof AI

Roof AI is a real-estate-specific conversational AI that engages website visitors and leads, qualifies them, and routes them to agents. It is the closest philosophical match to Structurely on this list: vertical, conversational, and designed to sit on top of the stack you already run. The company is active in 2026 (the old roof.ai domain now redirects to roofai.com, and the team announced a new CTO with an active blog this year).

In category testing, real-estate-native assistants like Roof AI hold noticeably better property conversations than horizontal bots because the qualifying logic (budget, pre-approval, timeline, area) comes built in rather than hand-scripted.

Pricing is officially quote-gated. Directory listings from February 2026 report starting prices between $199 and $499/mo (reported; treat as estimates until quoted).

Who it is for: agents who want to keep the Structurely architecture (your leads, your CRM, an AI layer on top) at a reported entry price closer to the old Structurely tiers.

Honest limitation: it is a smaller vendor with a lower public profile than anything else in this roundup, and with gated pricing you will not know your real number until you sit through a demo.

Zurple

Zurple is the budget entry, and we need to be blunt about what it is: templated, behavior-driven email and SMS automation, not conversational AI. Zurple watches lead behavior on its sites and sends timed, personalized-feeling messages from a library the vendor says spans 210+ messages per lead (official). It does not hold a live two-way qualifying conversation the way Structurely, Ylopo AI, or Roof AI do.

That honesty cuts both ways. In our testing of automation-style nurture, templated sequences still convert reasonably for long-timeline leads, and Zurple’s behavioral triggers are smarter than a dumb drip. For a fraction of Structurely’s new price, some teams will accept that.

Pricing is gated. Reported figures cluster around $99 to $149/mo plus roughly $35 to $40 per lead (reported via The Close and Capterra, with mixed dates; verify current numbers before buying). We would also flag that some of the stats on Zurple’s own homepage carry 2022 dates, so ask pointed questions about product investment on the demo.

Who it is for: budget-first solo agents who want automated touches on cold and long-timeline leads and do not need real conversation.

Honest limitation: it is not an AI conversation platform, full stop. A lead who replies with a real question exits the magic fast, and the automation is tied to Zurple’s own lead ecosystem.

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And if Zurple’s budget tier is the draw, price it with current data: our Zurple pricing breakdown reconciles the conflicting third-party figures by date.

Our verdict

The CapStone acquisition and the credit-model repricing did not break Structurely, but they did change who it is for. If the new $499-plus-credits math works at your volume, staying is defensible; run it through our Structurely pricing guide before deciding anything.

If you are switching, pick by scenario, not by ranking. Follow Up Boss is the pragmatic default for most ex-Structurely agents: published pricing from $69/user/mo, AI included, no contract, and it was probably already your CRM. Lofty or CINC make sense when you want the virtual ISA living inside the platform. NLPearl (with verified quotes in hand) is the value play for voice-heavy use. Smith.ai is the answer when you want humans accountable for outcomes. Ylopo wins when lead generation is the real gap, and Roof AI keeps the Structurely shape at a reported lower entry. Zurple is fine as long as you know you are buying automation, not conversation.

Whatever you pick, keep the follow-up discipline that made Structurely worth paying for in the first place. Our guide to AI-powered real estate lead follow-up covers the playbook that survives any vendor switch.