Every agent has felt it: a lead comes in, you are mid-showing, and by the time you reply the buyer has moved on. Speed and persistence win real estate leads, and both are exactly where humans fail and software excels. Structurely, through its AI inside sales agent Aisa Holmes, is one of the most established tools built to close that gap, replying in minutes and nurturing leads for a year or more so none go quietly cold.
Verdict: Structurely is a proven AI inside sales agent for real estate, with human-like SMS and voice follow-up that nurtures leads for 12 or more months. Best for teams that generate their own leads and need tireless qualification. Weigh the $1,500 setup fee, three-month minimum, and its recent acquisition before committing.
What Structurely does
Structurely is a conversational AI platform that automates sales follow-up through AI-powered texting, email, and voice calling. Its AI assistant, Aisa Holmes, whose name stands for Artificial Intelligence Inside Sales Agent, engages new leads within about five minutes of contact, qualifies them, nurtures them through campaigns that can run twelve months or longer, and hands them to a human agent when they are ready to act. It works around the clock without breaks, which is the entire point of an AI ISA: it does the patient, repetitive follow-up that human agents drop when they get busy.
The conversations are designed to feel human. Aisa Holmes uses deliberate response delays and natural phrasing so that leads engage as they would with a real assistant, and the platform reports a 57 percent response rate across its client base. On higher tiers it can also place true AI voice calls that sound remarkably human, going beyond the text-only automation most competitors stop at. The result is a system that catches leads fast and keeps working them long after a human would have given up.
Track record and ownership
Structurely is one of the more battle-tested tools in this category. The company reports having handled over 13 million conversations and 75 million messages, with clients citing outcomes like a jump in appointment conversion from 5 to 15 percent and large lifts in lead volume and conversion. Those are the kind of numbers that come from years in market, not a recent launch.
One development buyers should know: Structurely was acquired by CapStone Holdings in January 2026, with a new CEO, Corey Welch, appointed shortly after. Acquisitions can bring investment and stability or disruption and pricing changes, and it is too early to say which this will be. It does not change the product’s current strength, but it is a reason to ask about roadmap and pricing commitments before signing a longer arrangement.
Key features
Five-minute lead response, 24/7
Aisa Holmes engages new leads within minutes at any hour, which is the single highest-leverage moment in lead handling and the one humans miss most often.
Long-cycle nurture
The platform nurtures leads through campaigns of 12 or more months, staying in the conversation until a lead is ready, then handing off to the agent. This patient persistence is its core strength.
Human-like AI voice calling
On the Elevate plan and above, Aisa Holmes can place voice calls that sound convincingly human, adding a channel most text-only ISA tools lack.
Pricing
| Plan | Monthly | Seats | Leads |
|---|---|---|---|
| Starter | $179/mo | 1 | 50 leads |
| Growth | $299/mo | 10 | 125 leads |
| Build | $499/mo | 30 | 225 leads |
An alternative usage-based model at around $3 per lead is available for teams that prefer pay-per-use. Two things to budget for beyond the monthly fee: a one-time setup fee of about $1,500 and a minimum three-month commitment. That setup cost and lock-in are the real barrier to entry here, and they mean Structurely is a considered purchase, not a tool you trial on a whim. For a team with steady lead flow, the math can work quickly given the reported ROI, but you should be confident before you commit, because you are paying to get started and agreeing to stay a quarter.
Pros and cons
What we like: a genuinely proven platform with years of data behind it; fast, five-minute response that captures leads at the right moment; long-cycle nurture that runs for a year or more; human-like conversations including real AI voice on higher tiers; and reported results strong enough to justify the cost for many teams.
What to weigh: the $1,500 setup fee and three-month minimum make it a serious commitment rather than a casual trial; voice calling is gated to higher plans; the recent acquisition adds some uncertainty about roadmap and pricing; and as with any AI contacting your leads, you remain responsible for consent and compliance, so confirm how it handles opt-outs. It is a powerful tool, but it asks for a real decision up front.
Who should use Structurely
Structurely fits teams and agents who already generate their own leads and need a tireless, proven ISA to work them, especially those with enough lead volume to justify the setup fee and commitment. It is a strong choice for a growing team replacing or supplementing a human ISA. It is a weaker fit for a brand-new agent with a trickle of leads, who would be better served by a cheaper answering or qualification tool first, and for anyone who wants to test an ISA with no upfront cost or lock-in.
How Structurely compares
Structurely competes with tools like Ylopo, whose rAIya assistant pairs nurture with paid-ad lead generation, and lighter chat-first qualifiers like Roof AI. Its edge is the depth and track record of its long-cycle nurture and the strength of its voice capability. If you need lead generation bundled in, an all-in-one may fit better; if you only need the nurture engine, Structurely’s focus is the advantage. See our roundup of the best AI inside sales and lead qualification tools for the full comparison, and our guide to the best AI tools for real estate agents for where it sits overall.
The verdict
Structurely is one of the most credible AI inside sales agents in real estate, backed by years of data and a genuinely strong long-cycle nurture engine that does the patient follow-up humans abandon. The upfront setup fee and three-month minimum make it a considered purchase, and the recent acquisition is worth a question or two before you sign, but neither undercuts what the product does well today. For a team with real lead flow that wants to stop losing deals to slow or forgotten follow-up, Structurely remains a top pick, and the reported returns suggest that for the right buyer, the commitment pays for itself.
Written by
FazFaz is the founder of AIToolsBakery. Every tool on this site is personally tested with real-world writing tasks before a single word gets published. No sponsored rankings, no recycled press releases.
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