What Apollo.io costs
| Plan | Billed annually | Billed monthly | Credits | Annual saving |
|---|---|---|---|---|
| Free | $0 | $0 | 75 per seat per month | n/a |
| Basic | $49/seat/mo | $65/seat/mo | 30,000 per seat per year | 24.6% |
| Professional | $79/seat/mo | $99/seat/mo | 4,000 per seat per month | 20.2% |
| Organization | $119/seat/mo | $149/seat/mo | 6,000 per seat per month | 20.1% |
Read from apollo.io/pricing on 26 August 2026, with both billing states expanded. Organization is annual only and carries a three-seat minimum.
Two add-ons sit outside the tiers, both priced per team rather than per seat: Inbound at $149 a month, which identifies up to 10,000 website-visitor contacts a month, and the Advanced Dialer at $149 a month, or $119 billed annually.
How we researched this
We did not run Apollo for this page. This is a pricing analysis read from apollo.io in a browser on 26 August 2026, with the annual and monthly billing states each expanded and recorded separately. It is not a hands-on review and we do not score the product here. For what Apollo does, see our Apollo.io review.
The billing toggle matters more than usual on this page. A first automated pass captured only the state that happened to be showing and came back with four dollar figures for a vendor that publishes more than a dozen. Reading one state and calling it the price list is how comparisons of Apollo end up 25% out.
The 24% that applies to one tier
Apollo’s pricing page carries a “Save 24%” badge above the billing toggle. Not “up to 24%”. A flat statement, sitting above all three paid tiers.
Do the subtraction on Apollo’s own two columns:
- Basic: $65 to $49 is a saving of 24.6%. The claim holds.
- Professional: $99 to $79 is 20.2%.
- Organization: $149 to $119 is 20.1%.
So the badge is accurate on the cheapest paid plan and overstates the saving by about four points on the other two. For 24% to hold on Professional, the annual price would need to be about $75 a month rather than $79.
Organization does not cost $119
The Organization tier is listed at $119 per seat per month, which reads as the price of the plan. It is not the price of anything you can buy.
Two conditions are printed alongside it. It is annual only, so the monthly $149 figure is not purchasable either. And it has a minimum of three seats.
That makes the real entry cost of Apollo Organization $357 a month, or $4,284 for the year, before either add-on. A two-person team cannot buy it at all.
This is worth stating plainly because $119 is the figure that gets quoted in comparisons, and it is three times smaller than the smallest cheque Apollo will accept for that plan.
The credit grant changes shape when you switch billing
Most vendors give you the same allowance whichever way you pay. Apollo does not, quite.
On monthly billing, Basic gives 2,500 credits per seat per month. On annual billing, Basic gives 30,000 credits per seat per year, granted upfront.
The totals match. Twelve months of 2,500 is 30,000. What changes is when you get them, and that is a real difference for two kinds of team.
If your prospecting is seasonal, annual is much better than the price alone suggests. A team that runs a heavy Q1 and a quiet Q3 can spend 20,000 credits in January on the annual plan. On monthly billing, January is capped at 2,500 no matter how much work there is.
If your prospecting is steady, the upfront grant is a discipline problem. There is nothing stopping a new team burning a year of credits in six weeks, and Apollo’s page does not say the grant is topped up if you do.
The free tier is the same shape: 75 credits per seat per month, or 900 per seat per year.
What Apollo does not tell you on the pricing page
What a credit buys. The tiers are quoted in credits and the pricing page does not define what one credit gets you across each data type. That is the number that decides whether 30,000 is generous or thin for your workflow.
What happens when the credits run out. No overage rate is published, and no statement about whether the annual grant can be topped up mid-term.
Whether unused credits roll over. Not addressed on the pricing page in either billing state.
Seat minimums below Organization. Only Organization prints one. Whether Basic and Professional have one is not stated.
How Apollo compares on transparency
Apollo publishes more than most of its direct competitors. Of eleven major sales tools we read on the same day, seven published a price and four quoted on request. ZoomInfo, which Apollo is most often compared against, publishes package names and a Get Pricing button and no figures at all.
Where Apollo sits mid-pack is on the honesty of its discount badge. Smartlead advertises 17% off and delivers between 16.9% and 17.9% on every tier. Apollo advertises a flat 24% and delivers it on one tier of three.
Full cross-vendor comparison in our AI sales tool pricing breakdown, and a direct feature comparison in Clay vs Apollo and Apollo vs ZoomInfo.
What to ask on the call
What does one credit buy, per data type. Get it in writing per action, not as a headline number.
What is the overage rate. And whether hitting it stops work or bills you.
Do unused credits expire. Especially on the annual upfront grant.
Is there a seat minimum on Basic or Professional. Organization’s is published. The others are not.
What is the year two price. Every figure here is year one.
Verdict
Apollo is one of the more transparent vendors in a category where four of eleven publish nothing. All four tiers, both billing cycles, credit allowances and add-on prices are on the page and readable in a browser without a form.
Two things are misleading rather than hidden. The “Save 24%” badge is stated as a fact and is only true on Basic, and the $119 Organization tier cannot be bought for less than $357 a month because of a three-seat minimum printed beside it.
For a single rep or a small team, the shape that makes Apollo good value is the annual credit grant, which lets seasonal work spend against a year of allowance in a single month. For a team of three or more, price Organization at its real floor before comparing it to anything.
Verified from apollo.io on 26 August 2026. Pricing in this category moves, so re-read the page before it moves a decision.
Written by
FazFaz is the founder of AIToolsBakery. Every tool on this site is personally tested with real-world writing tasks before a single word gets published. No sponsored rankings, no recycled press releases.
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