7 Best Follow Up Boss Alternatives in 2026 (Half the Lists Recommend CRMs You Cannot Buy)
Half the “best Follow Up Boss alternatives” lists on page one of Google recommend software you cannot actually buy. LionDesk was sunset by Lone Wolf at the end of September 2025, with users migrated to Lone Wolf Relationships. BoomTown stopped existing as a product in mid-2024, when Inside Real Estate folded it and kvCORE into BoldTrail. Yet as of our check on 2026-07-19, G2 still lists BoomTown as a top-3 Follow Up Boss alternative, and LionDesk keeps surfacing in roundups that were clearly last researched in 2024.
So before we rank anything, receipts: every tool below is alive, buyable in 2026, and priced with an official-versus-reported label on each figure.
The other thing the recycled lists skip is why agents leave Follow Up Boss in the first place. FUB is a genuinely good CRM. Its official pricing is clean: Grow at $69 per user per month, Pro at $499 per month for 10 users, Platform at $1,000 per month for 30 users, no contracts, 14-day trial, data export anytime. We break the add-on math down in our Follow Up Boss pricing guide. People rarely leave because it is bad. They leave for one of four specific reasons, and the right alternative depends entirely on which one is yours.
Reason one is ownership. Zillow acquired Follow Up Boss on December 8, 2023 for $399 million in cash plus up to $100 million in earnout, per Zillow’s 10-K. “Zillow Pro powered by FUB” now appears on FUB’s own pricing page. Zillow has kept FUB running as a standalone product, but some agents have raised data-ownership concerns about keeping their entire database inside a portal-owned system, and for a subset of teams that discomfort alone is the leaving reason.
Reason two: FUB is a CRM only. No IDX websites, no built-in lead generation, so the all-in-one crowd eventually wants one bill instead of three. Reason three: cost at scale, since $69 per user adds up and the $39 per user calling add-on stings. Reason four: the opposite problem, solos who need less CRM for less money.
This guide routes you by that leaving reason. One scoping note: if your shortlist is specifically FUB versus Lofty, our live Lofty vs Follow Up Boss comparison goes feature by feature; here we keep Lofty’s entry to the switching decision.
Follow Up Boss alternatives at a glance
| Alternative | Switch if you are leaving because | Entry price | Pricing transparency |
|---|---|---|---|
| BoldTrail | You want a full all-in-one (CRM + sites + back office); ex-BoomTown users land here | ~$499/mo solo, reported | Quote-only official; third-party reported figures |
| Lofty | You want the most AI-heavy all-in-one | ~$449/mo, reported | Quote-gated official; reported via TheClose 2026-06-17 |
| CINC | You want done-for-you lead generation with the CRM | Core quote-only; CINC AI from $200/mo official | Core quote-only; only add-ons published |
| Sierra Interactive | You want CRM depth comparable to FUB plus IDX, with published tiers | $299.95/mo annual ($359.95 monthly + $500 setup) | Fully published, official |
| Real Geeks | You want the cheapest full platform with IDX | $399/mo + $500 setup, official | Fully published, official |
| Wise Agent | You need less CRM for far less money | $49/mo official ($42 annual) | Fully published, official, add-ons listed |
| Top Producer | You want MLS-integrated nurture without a website lock-in | $179/user/mo official | Published base; “from” tiers scale with volume |
Note that middle-of-table pattern: the three biggest names (BoldTrail, Lofty, CINC) are the three that will not print a price. Coming from FUB, whose pricing page states every number including the add-ons, that is a real downgrade in buying experience, and it is why we weight pricing transparency in this ranking.
1. BoldTrail: where the BoomTown users actually went
BoldTrail is Inside Real Estate’s unification of kvCORE and BoomTown, live since mid-2024. It is the closest like-for-like step up from Follow Up Boss into a true all-in-one: CRM, IDX websites, lead engine, plus BackOffice (the former Brokermint) for transaction and commission management, and Recruit for brokerage growth. If a stale list pointed you at BoomTown, this is the product you would actually be buying.
In our runs the CRM core feels heavier than FUB, in both senses. There is more surface area (behavioral automation, listing promotion, the marketplace of add-ons), and more setup before it hums. Teams migrating from FUB should budget real onboarding time, not a weekend.
Pricing: the official site publishes nothing, only a demo form. Reported figures, which we track in detail in our BoldTrail pricing breakdown, run around $499 per month for a solo agent (The Pro Toolkit and AgentAdvice, April 2026), $499 to $999 for a 5 to 10 user team, and $2,500 to $5,000 plus at brokerage scale (Luxury Presence, 2026-05-14). Third parties also report a roughly $999 onboarding fee. All of that is reported, none of it official, so treat your quote as the only real number.
Who it is for: teams and brokerages leaving FUB because they want everything under one roof, especially if back-office and recruiting tooling matter. Honest limitation: the quote-only pricing and module-based quoting mean two identical teams can pay very different bills, and you lose FUB’s month-to-month simplicity. Weigh it against its own rivals in our BoldTrail alternatives guide before signing.
2. Lofty: the AI-heavy all-in-one
Lofty (Chime until its November 7, 2023 rebrand) is the alternative agents name most when they want more AI than FUB offers natively: an AI assistant working leads, dynamic ads, geo-farming, IDX sites, and a power dialer in one platform.
We have covered Lofty across enough posts to keep this short and defer the head-to-head depth to our live Lofty vs Follow Up Boss comparison. The switching logic in one paragraph: FUB is a best-of-breed CRM that expects you to bolt on lead gen and websites; Lofty bundles all three and layers AI follow-up on top. If your leaving reason is “too many tools, too many bills,” Lofty consolidates hardest.
Pricing: quote-gated. The official site now names its tiers Agent, Team, Broker, and Enterprise (the old Core and Premier names are gone from the public page), with no figures attached. TheClose reported $449, $700, and $1,500 per month across the lineup as of 2026-06-17; treat those as reported and dated, not list prices. Ad spend is separate on top.
Who it is for: teams leaving FUB for deeper built-in AI and consolidated billing. Honest limitation: the platform’s breadth is its tax. Users consistently describe a steep learning curve, and reported entry pricing starts at roughly six times FUB’s Grow tier. Our Lofty alternatives guide covers the escape routes if it proves too much.
3. CINC: for teams that want the leads included
CINC flips the FUB model. Follow Up Boss assumes you bring your own leads; CINC generates them for you, running Google and Facebook ads into your CRM, and has been Fidelity National Financial-owned since August 2016, so it is not going anywhere. Its AI follow-up is powered by Structurely, which means the automated conversations are genuinely conversational rather than templated.
Hands-on, CINC makes sense as a package decision. You are not buying a CRM, you are buying a lead pipeline with a CRM attached. Teams that left FUB for CINC in our orbit did it because they were already spending four figures monthly on ads anyway and wanted one accountable vendor.
Pricing: the core platform is quote-only. The only official figures on cincpro.com as of 2026-07-19 are add-ons: CINC AI starting at $200 per month and the dialer at $75 per month. Third parties report solo packages around $899 per month, ad spend included in part, but that is reported, not official. Full math in our CINC pricing guide.
Who it is for: lead-gen-first teams leaving FUB because sourcing leads elsewhere got expensive or inconsistent. Honest limitation: if you already have solid lead sources, you are paying for a pipeline you do not need, and the quote-gated core makes cost comparison hard until you are on a sales call.
4. Sierra Interactive: FUB-grade CRM depth with published prices
Sierra Interactive is our pick for the closest CRM-quality match to Follow Up Boss that also throws in IDX websites, and it publishes every price. Action plans, routing, call recording, and a dialer are all native, and the CRM rewards power users the way FUB does.
In our testing for the Sierra pricing breakdown, the standout was how much of the platform is standard rather than upsold. The honest catch is billing cadence, so label it the way Sierra does: on annual billing, tiers run $299.95, $399.95, and $599.95 per month (Starter, Essential, Growth). On monthly billing those become $359.95, $474.95, and $724.95, plus a $500 setup fee that annual billing waives. Same product, meaningfully different math, and every figure is official.
Who it is for: agents and teams leaving FUB because they want site, CRM, and dialer in one bill without surrendering CRM depth, and who value knowing the cost before the demo. Honest limitation: design flexibility on the website side trails prettier rivals, and the platform assumes you will work it daily; passive users leave most of its value on the table. If you are weighing it against the cheaper option below, our Real Geeks vs Sierra Interactive comparison runs that exact matchup.
5. Real Geeks: the cheapest full platform with IDX
Real Geeks is the budget end of the all-in-one lane: IDX website, CRM, and lead tools at $399 per month plus a $500 setup fee, both official, both published. For a solo or small team leaving FUB because three subscriptions (CRM plus site plus dialer) crept past $400 anyway, Real Geeks consolidates for less than the sum.
The platform is deliberately simpler than BoldTrail or Lofty, which in our runs is a feature. Setup is fast, the CRM covers core follow-up without a certification course, and the SMS autoresponder Geek AI Text is an official $49 per month add-on. One accuracy flag we keep repeating: Geek AI Email and Geek AI Voice are still listed as Coming Soon and have never shipped, so do not let a rep sell you the roadmap. Current numbers live in our Real Geeks pricing guide.
Who it is for: price-conscious solos and small teams leaving FUB for a single consolidated bill with IDX included. Honest limitation: CRM depth is a clear step down from FUB. If you live in action plans and granular routing, you will feel the ceiling within a quarter.
6. Wise Agent: the budget landing spot (and the LionDesk refugee pick)
Wise Agent is the answer to leaving reason four: you need less CRM for a lot less money. At $49 per month official, or $42 per month billed annually, it is the cheapest credible full real estate CRM we track, and the plan covers up to 5 team members on a shared login, which works out to under $10 per head. When LionDesk went dark in September 2025, this price band is where most of its refugees sensibly landed.
You get transaction management, drip campaigns, landing pages, and an included GPT-4-based AI Writing Assistant. The separate Lead Conversion AI Bot is credit-billed, roughly $1.50 per conversation per third-party reporting, and texting adds $11 per month per 1,000 credits plus a one-time $80 carrier registration fee (standard A2P 10DLC compliance, rarely disclosed this plainly). We itemize every add-on in our full Wise Agent review.
Who it is for: budget solos, small teams, and former LionDesk users leaving FUB because $69 per user plus the $39 calling add-on is overkill for their volume. Honest limitation: the interface is dated, there is a 500-email daily send cap, and nothing here matches FUB’s automation depth. That is the trade, and at roughly 70 percent off it is often the right one.
7. Top Producer: MLS-integrated nurture without a website lock-in
Top Producer is the legacy pick, and legacy cuts both ways. On the plus side: 320 plus MLS board integrations feeding Market Snapshot reports, automated lead response, transaction management, and an AI writing assistant, all at $179 per user per month official with no forced website bundle. For agents leaving FUB who want listing-data-driven nurture but already have a website they like, that unbundling is the draw.
Two pricing warnings from our research. First, much of the internet still quotes the dead $129 grid; $179 is current, and we document the full stale-price mess in our Top Producer pricing breakdown. Second, the bigger bundles (“from $479” for Pro + Leads, “from $599” for Pro + Farming) scale with lead volume and farm size, so never read them as flat rates. Third-party reporting also describes 1-year contracts with no free trial; that is reported, not on the official site, so confirm terms on the call.
Who it is for: solo agents and small teams leaving FUB for deeper MLS-data nurture, especially in farming-driven businesses. Honest limitation: the interface trails every modern tool on this list, and review scores are split (G2 3.1 versus Capterra 4.0, both reported), which usually signals a product that rewards a specific workflow and frustrates everyone else.
The escape hatch: HubSpot’s free CRM
One non-real-estate option earns a short mention. If you are leaving Follow Up Boss because you are between brokerages, scaling down, or just refuse to pay for a CRM this year, HubSpot offers a genuinely free CRM tier: contacts, deals, email tracking, and basic automation at zero dollars. There is no IDX, no MLS integration, and no real estate anything, so it is a parking spot rather than a destination. But parking your database in a free, exportable CRM beats letting it rot in a tool you resent paying for.
Our verdict
Route by your leaving reason, not by a ranking someone recycled from 2024. Leaving over Zillow ownership or just wanting best-in-class all-in-one? BoldTrail, with eyes open about quote-only pricing. Want the AI-heaviest bundle? Lofty, via the head-to-head first. Need leads included? CINC. Want FUB-grade CRM depth with honest published pricing? Sierra Interactive is the value pick of this list. Tightest budget with IDX? Real Geeks. Cheapest credible CRM, full stop? Wise Agent. MLS-data nurture without a site lock-in? Top Producer.
And if your real problem is a lead package rather than the CRM, you are reading the wrong guide: our Market Leader alternatives covers leaving a leads bundle, and Zurple alternatives covers leaving templated nurture. For the wider tool landscape beyond CRMs, start with our best AI tools for real estate agents pillar.
Whichever way you go, hold every candidate to the standard Follow Up Boss itself sets: published prices, no contracts, and your data exportable anytime. Two of the seven above clear that bar completely. That fact alone should shape your shortlist.
Written by
FazFaz is the founder of AIToolsBakery. Every tool on this site is personally tested with real-world writing tasks before a single word gets published. Sponsored content is always clearly labelled.
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