On June 1, 2025, Real Geeks put through its first base-price increase in three years: the core platform went from $299 to $399 per month, the setup fee doubled from $250 to $500, and legacy Real Leads customers were repriced upward by $150 per month. Real Geeks originally documented the change on a support page that has since been removed, so we are citing the live Real Geeks pricing page for current figures and attributing the history to archived coverage of the 2025 update.
That repricing is why you are here. A $100 per month jump plus a doubled setup fee changed Real Geeks from “the cheap all-in-one” into a mid-tier platform, and a lot of agents who signed up for the old value math are now shopping. So this post is not another generic re-ranking. We route you by budget tier and by leaving reason, with exact dollar deltas against the verified 2026 Real Geeks baseline: $399 per month plus $500 setup for 2 users, extra users at $25 per month (users 3 to 10), lead packages at $299 to $599 per month, and Geek AI Text at $49 per month or free with any package.
How the 8 alternatives map to your reason for leaving
| Alternative | Switch when you are leaving because… | Entry cost vs Real Geeks ($399 + $500 setup) | Pricing transparency |
|---|---|---|---|
| Sierra Interactive | You want the same all-in-one tier with better websites | $399.95/mo annual (3 users, $0 setup): saves the $500 setup, adds a user | Published tiers, but always check billing cadence |
| Follow Up Boss | You want to unbundle: CRM only, pick your own site and leads | $69/user/mo: $330/mo less than base Real Geeks for a solo | Fully published |
| Wise Agent | The hike broke your budget and you need out | $49/mo: $350/mo less, no setup fee, month to month | Fully published |
| Ylopo | Lead quality, not price, drove you out | Reported ~$795/mo core + ad spend + ~$1,500 setup: roughly 2x | Quote-gated; figures reported |
| Lofty | You outgrew Real Geeks and want deeper AI automation | Reported $449/mo + $500 setup: about $50/mo more | Quote-gated; figures reported (theclose, June 2026) |
| BoldTrail | Your team outgrew the 2-user base and needs enterprise tooling | Reported ~$499+/mo: about $100/mo more, quotes vary | Quote-gated; figures reported |
| CINC | You want a managed lead machine and can fund it | Reported $899 to $1,500/mo base, $1,800 to $3,500+ all-in | Quote-gated; figures reported |
| Market Leader | You want a predictable number of leads per month | Reported $139 to $189/mo + per-lead budget | Nothing published; reports contradict |
Full fee math on the subject platform lives in our Real Geeks pricing breakdown, which this post is built on. Below, every entry is framed strictly against Real Geeks: what you gain, what you lose, and what the monthly delta actually is.
First, know your real Real Geeks number
Before you switch, compute what you actually pay, because the $399 base is rarely the whole bill. A typical Real Geeks setup running paid lead gen looks like this on the current rate card: $399 base, plus a lead package (Social $299, Search $599, or Seller $599 per month), with Geek AI Text included free because you have a package. A solo running the Search package is at $998 per month. That is the number to compare, not $399. If you were only ever on the base plan with organic leads, your comparison number is $399 plus $10 per month per extra MLS feed.
One more thing the hike did not change: Geek AI Text at $49 per month (free with any package) is still one of the cheapest AI lead-engagement add-ons in the category. Sierra charges $199 per month for its equivalent, and CINC AI is $200. If the AI assistant is the part of Real Geeks you like, factor its replacement cost into every option below.
1. Sierra Interactive: the same-tier swap
Sierra Interactive is the cleanest like-for-like move: IDX website, CRM, and dialer in one platform, at almost exactly the tier Real Geeks now occupies.
What it does. Sierra pairs some of the best-regarded IDX websites in the category with a deep CRM, auto-plans, and a power dialer. Its sites consistently outperform template competitors on design and SEO, which matters if organic leads are part of your plan.
Hands-on observations. In practice, Sierra’s action-plan builder and pond-style lead routing felt a generation ahead of Real Geeks’ workflow tooling. The trade-off is complexity: Sierra takes longer to configure, and there is no dedicated mobile app, which Real Geeks users notice on day one.
Pricing. Published, but cadence matters, so label it: on annual billing, Starter is $299.95 per month (1 user), Essential $399.95 (3 users), Growth $599.95 (5 users), all with $0 setup. On monthly billing those become $359.95, $474.95, and $724.95, plus a $500 setup fee. Lead Engage AI is $199 per month, is not available on Starter, and carries a reported 12-month commitment. Google PPC management runs 10 percent of spend per month with a $500 minimum spend; Facebook ads are $75 (Lite) or $200 (Full) per month. Full detail in our Sierra Interactive pricing guide.
The delta vs Real Geeks. Essential annual at $399.95 versus Real Geeks at $399 is a wash on base cost, but Sierra gives you 3 users instead of 2 and waives the $500 setup on annual. The catch is AI: replacing free-with-package Geek AI Text costs $199 per month here, and not at all on Starter.
Who it’s for. Agents and small teams leaving over website quality or workflow depth, who commit annually and either skip AI texting or budget the $199.
One honest limitation. Annual billing is where all the good economics live. Month-to-month Sierra costs more than Real Geeks and re-adds the $500 setup you were trying to escape.
2. Follow Up Boss: the unbundler’s CRM
Follow Up Boss is the default off-ramp for agents who decide the all-in-one model itself is the problem.
What it does. FUB is a pure CRM: lead routing, calling, texting, action plans, and 250+ integrations, with your website and lead sources plugged in from wherever you like. Zillow has owned it since December 2023, and the product has kept shipping.
Hands-on observations. FUB remains the most pleasant daily-driver CRM we have reviewed in this category. Agent adoption is its superpower: teams that could not get agents to log into Real Geeks see FUB actually get used.
Pricing. Published and simple: Grow is $69 per user per month ($58 on annual), Pro is $499 per month for up to 10 users ($416 annual), Platform is $1,000 per month for up to 30 users ($833 annual). Full math in our Follow Up Boss pricing guide.
The delta vs Real Geeks. A solo drops from $399 to $69 per month, a $330 saving, but loses the IDX website and lead gen. Add a budget IDX site and the gap narrows; add an AI ISA tool and it narrows again. Unbundling wins on flexibility, not always on total cost.
Who it’s for. Agents with independent lead sources (SOI, Zillow, referrals) who want best-in-class follow-up and no bundled website they barely use.
One honest limitation. No native website and no native AI ISA. You are assembling a stack, and the assembly is on you.
3. Wise Agent: the budget escape hatch
Wise Agent is where we point people who say the June 2025 hike simply broke the budget.
What it does. A veteran CRM with transaction management, drip campaigns, landing pages, and an AI writing assistant, aimed squarely at solos and small teams who need organization more than lead generation.
Hands-on observations. The interface shows its age next to FUB, but everything works, support is fast and human, and the feature list is absurd for the price. In practice the transaction checklists were the standout: better than what Real Geeks ships.
Pricing. Published: $49 per month or $499 per year, covering up to 5 team members, month to month with no contract. A CRM plus WiseSocial bundle is $69 per month ($699 per year).
The delta vs Real Geeks. $350 per month cheaper than base Real Geeks, no setup fee, and 5 seats instead of 2. Over a year, switching saves $4,200 before you replace any lead gen.
Who it’s for. Solos and referral-based agents who were paying $399 mostly for a