DoorLoop Alternatives (2026): The Budget Ladder When the 30% Promo Runs Out
The DoorLoop pricing page shows $69 a month with a countdown timer. That number is a recurring first-months promotion, roughly 30% off. The real yearly rates, the ones your renewal invoice uses, are $99, $189, and $239 a month, plus $3 per unit once you pass the included base. A December 2025 BBB complaint describes an annual renewal jumping from $1,622 to $2,388 with no notice. Trustpilot’s recurring theme is fees you find out about after you pay: an undisclosed merchant account fee required for rent collection, no self serve cancellation, no refunds on prepaid terms.
So you want out, and you want out cheap. This post is the honest budget ladder for landlords and small property managers running roughly 10 to 100 doors, ranked cheapest first with real minimums and owner disclosure on every row. If you run a professional PM company with trust accounting needs at 25 to 500 doors, our Buildium alternatives guide owns that lane; only two step-up tools appear on both lists.
One more thing worth knowing before you Google further: DoorLoop itself ranks #2 for its own alternatives query through its /vs comparison hub. A good chunk of what you will read on this topic was written by the company you are trying to leave. We lean on live pricing pages instead.
The budget ladder at a glance
| Tool | Real monthly floor | Owner | Switch to it when |
|---|---|---|---|
| Innago | $0 (tenant-funded fees) | Independent | You want zero software cost and will disclose tenant-paid fees |
| RentRedi | $5 (Start tier) | Independent | You want mobile-first basics for almost nothing |
| TenantCloud | $18 ($15 on annual) | Undisclosed since 2021 | You want tiered features without DoorLoop’s per-unit overage |
| Avail | $0 free tier; Plus per-unit | Realtor.com (Move Inc.) since 2020 | You want listing syndication and state-specific leases |
| Hemlane | $28 + $2/unit | Independent | You want humans for showings and tenant placement, not just software |
| Rentec Direct | $55 (Pro, annual-billed) | Independent, bootstrapped | You never want to see a promo countdown again |
| Buildium (step-up) | $62 + fee stack | RealPage | You crossed 50+ doors and need real trust accounting |
| Yardi Breeze (step-up) | $100 minimum ($1/unit) | Yardi Systems (founder-owned) | You want enterprise-lineage software at a small-portfolio price |
Why people actually leave DoorLoop
We reviewed DoorLoop in full, fee math included, in our DoorLoop review, and it scored well as software. The leaving reasons are almost never about the interface. They cluster into four patterns:
The promo-to-real price jump. $69/$149/$209 is the promotional rate. $99/$189/$239 yearly is the real rate, and the Starter plan caps at 10 units, so anyone with a modest portfolio is shopping Pro from day one. Past the included base, add $3 per unit per month.
Renewal surprises. The clearest documented case: a December 2025 BBB complaint describes an annual renewal jumping from $1,622 to $2,388 with no notice. That is one account, not a pattern we can quantify, but it matches the pricing structure above.
Fees after the fact. Trustpilot reviews repeatedly cite an undisclosed merchant account fee required to actually collect rent, the absence of a self serve cancellation path, and no refunds on prepaid annual terms.
AI that costs extra. DoorLoop’s AI Assistant is a paid add-on gated to Pro and Premium, and the price is not published. If AI features were part of the appeal, know that they are not included in the sticker.
Route yourself by your leaving reason: price-shocked landlords should start at Innago or RentRedi. Fee-fatigued switchers should jump straight to Rentec Direct. Anyone who left because they wanted more software, not less, should read the two step-ups at the bottom.
1. Innago: the free one, with an honest asterisk
Innago is free for landlords. No monthly fee, no contract, no unit cap that we could find on the pricing page. It covers the core loop: listings, applications, screening, digital leases, rent collection, maintenance tickets, and basic reporting.
In our runs, Innago felt like the most complete $0 product in the category. Lease signing worked cleanly, the tenant portal is genuinely usable on a phone, and the dashboard does not nag you toward a paid tier, because there is not one.
Pricing. Free for the landlord. The model works because tenants pay: screening fees and card processing costs land on the renter’s side. Say so to your applicants up front. It is a standard model (most tools on this list charge tenants for screening), but with Innago it is the entire business model rather than a supplement.
Who it is for. Landlords at 1 to 30 doors who left DoorLoop purely over price and do not need trust accounting or owner statements.
One honest limitation. Accounting is basic. There is no bank-grade reconciliation, and if you manage other people’s properties and money, you will outgrow it fast.
2. RentRedi: $5 a month is not a typo
RentRedi recently added a Start tier at $5 per month, which makes it the cheapest paid plan in this entire category. That tier looks recently introduced, so verify it is still listed when you sign up. The established plan, Grow, runs $29.95 month to month or $12 per month billed annually.
RentRedi is mobile-first to a fault: the landlord experience is built around the app, and in our testing the phone workflow for collecting rent and logging maintenance was quicker than DoorLoop’s. Tenant-side screening runs $39.99 to $49.99, paid by the applicant.
Pricing. Start $5/mo (new tier, confirm at signup). Grow $29.95/mo monthly or $12/mo on annual billing. Tenant screening $39.99 to $49.99, tenant-paid.
Who it is for. Self-managing landlords at 1 to 50 doors who live on their phone and want rent collection, screening, and maintenance without a desktop-era interface.
One honest limitation. Reporting and accounting depth trail everything above $50 a month on this list. If your accountant wants clean exports and owner statements, look further down the ladder.
3. TenantCloud: tiers without the overage meter
TenantCloud is the tiered-software answer at the budget end: Starter $18/mo, Growth $35/mo, Pro $60/mo, with annual billing bringing those to $15, $29.17, and $50. There is no per-unit overage charge in the DoorLoop style, but the tiers carry lease caps instead: the listed caps are 10, 30, and 60 leases by tier. Those caps look recently adjusted, so verify them on the live pricing page before you commit a 45-door portfolio to the $35 tier.
Two disclosures the SERP will not give you. First, TenantCloud built its brand on a free 75-unit plan; that free plan disappeared during the 2021 repricing, and half the internet still headlines the free story. Second, TenantCloud was acquired in October 2021 by an undisclosed strategic investor, and to this day the company does not say who owns it. On a list where we can name every other owner, that is worth knowing.
Pricing. $18/$35/$60 monthly, $15/$29.17/$50 on annual (a standard two-months-free discount, not a countdown promo). Tenant-paid ACH fee applies.
Who it is for. Landlords at 10 to 60 doors who want tiered features, a tenant portal, and predictable flat pricing.
One honest limitation. Payment holds are the dominant complaint theme in recent reviews, and support leans on AI-first replies. Our full TenantCloud review covers the fee math and the free-plan history in detail.
4. Avail: the Realtor.com one
Avail keeps a genuinely free tier for unlimited units, with paid Plus features priced per unit per month. Avail’s site blocks automated checkers, and reported figures for Plus range from $7 to $9 per unit, so confirm the current per-unit price in your own browser before budgeting. Even at the top of that range, a 10-door landlord pays about $90 a month, under DoorLoop’s real Starter price.
Avail’s strengths are the front of the funnel: listing syndication across major rental sites, state-specific lease templates with e-signing, and tenant screening. It has been owned by Realtor.com’s parent Move Inc. since 2020, which explains the listing reach and is exactly the kind of ownership fact this category tends to bury.
Pricing. Free tier for unlimited units. Plus is per-unit monthly; verify the live rate (reported $7 to $9 per unit, unconfirmed as of July 2026).
Who it is for. Landlords at 1 to 20 doors whose biggest job is filling vacancies with syndicated listings and compliant state leases.
One honest limitation. Avail thins out past 20 or so doors. Maintenance workflows and accounting are lighter than TenantCloud or anything below this entry, and per-unit pricing scales badly as you grow.
5. Hemlane: the only pick with humans attached
Hemlane is software plus service: $28 platform fee plus $2 per unit per month at the Basic tier, with higher tiers adding local leasing agents who run showings, and tenant placement packages starting from $695. It is the only tool on this ladder where the answer to “who shows the unit” can be “a person Hemlane sends.”
That makes it the right exit for a specific DoorLoop leaver: the remote landlord. If you self-manage a property two states away and DoorLoop gave you software but no hands, Hemlane’s hybrid model is the closest thing to a property manager without paying the 8 to 10% of rent a full-service PM charges.
Pricing. Basic $28/mo + $2/unit/mo. Tenant placement from $695. Higher service tiers add human leasing support at higher per-unit rates.
Who it is for. Remote and accidental landlords at 1 to 25 doors who need showings, placement, and coordination handled locally.
One honest limitation. As pure software, Hemlane is mid-pack; you are paying for the service layer. If you never use the human side, Rentec Direct gives you more software per dollar.
6. Rentec Direct: the anti-DoorLoop
Rentec Direct is the most direct foil to DoorLoop on this list, and our pick for fee-fatigued switchers. Pro is $55 per month and PM is $65, billed annually. Tenant ACH is free. Setup is $0. There is no promotional countdown, no merchant account surprise, and the company is a bootstrapped independent that has never taken the private equity route.
In our testing the interface is plainer than DoorLoop’s, and that is the trade. What you get instead is the deepest feature set at this price: real accounting with bank sync, owner statements on the PM plan, screening, listing syndication, and US-based support that answers the phone.
Pricing. Pro $55/mo, PM $65/mo, both billed annually. Free tenant ACH, $0 setup. The listed price is the renewal price.
Who it is for. Landlords and small PMs at 25 to 100 doors who want DoorLoop-grade functionality with zero pricing games. If a trust-accounting practice is where you are headed, Rentec also appears in our Buildium alternatives list wearing its professional hat.
One honest limitation. The interface looks a generation older than DoorLoop’s, and there is no flashy AI layer. If polish is why you bought DoorLoop, Rentec will feel utilitarian.
7. Buildium: the step-up, with its fee stack disclosed
Buildium is where this list stops being a budget ladder and starts being a career move. Plans run $62 (Essential), $192 (Growth), and $400 (Premium) per month, and Buildium is owned by RealPage, the same private-equity-held parent that owns Propertyware.
The $62 sticker deserves its asterisk. Essential charges fees the sticker hides: $2.35 per EFT until you upgrade, $5 per eSignature, $99 per additional bank account, and paid inspections. At 100 doors on Essential, the fee stack alone can run around $274.60 a month against the $62 base. Our Buildium review owns the full fee-stack table, and our Buildium vs DoorLoop comparison settles the head-to-head if you are torn between the two.
Pricing. $62/$192/$400 per month plus per-transaction fees on lower tiers. Budget from the fee-inclusive number, not the sticker.
Who it is for. Small PMs crossing 50+ doors who need trust accounting, owner statements, and 1099 workflows that the budget rungs cannot do.
One honest limitation. The fee stack means the real cost at 100 doors is a multiple of the advertised price, which is uncomfortably similar to the problem you are leaving DoorLoop over. The difference is that Buildium’s fees are documented and calculable in advance.
8. Yardi Breeze: enterprise lineage, $100 floor
Yardi Breeze is the other step-up: $1 per unit per month for residential with a $100 monthly minimum. That minimum means the ladder math flips at small scale: below 100 doors you pay the $100 floor regardless, so at 40 doors the effective rate is $2.50 per unit. At 100 doors it is exactly the advertised $1.
Breeze’s appeal is its parentage without its parent’s pricing. Yardi Systems is privately held and founder-owned, not private equity, and Breeze inherits real accounting bones from the enterprise Voyager line. Note that Breeze Premier, the higher tier, carries a $400 monthly minimum and a per-unit rate that varies with bundling conditions; the published numbers around Premier have been inconsistent, so get the Premier quote in writing rather than trusting any list, including this one.
Pricing. Residential $1/unit/mo with a $100/mo minimum; annual agreement required, no setup or support fees. Premier: $400/mo minimum, confirm the per-unit rate directly with Yardi.
Who it is for. Landlords and small PMs at 60 to 100+ doors who want software they will not outgrow at 500.
One honest limitation. Ease-of-use ratings trail the budget tools, and below roughly 60 doors the $100 minimum makes several rungs above strictly cheaper.
When to skip everything above
If you are reading a DoorLoop alternatives list but you actually run 100+ doors with staff, none of these budget rungs is your answer, and neither is AppFolio at the small end: AppFolio went quote-only with a minimum around $280 to $298 per month and an effective floor near 50 units, which prices out most of this post’s audience entirely. Our AppFolio pricing breakdown does the minimum-fee math, and our AppFolio alternatives guide covers the professional tier this post deliberately does not.
Verdict: the three exits that make sense
For most DoorLoop leavers at 10 to 100 doors, the ladder resolves to three moves. If price was the whole problem, go to Innago (free) or RentRedi ($5 to $12 a month) and accept lighter accounting. If the promo-and-fees pattern was the problem, go to Rentec Direct: $55 a month, billed annually, free tenant ACH, no countdown timers, and the listed price is the renewal price. If you left because you needed more product rather than less, step up to Buildium with the fee stack priced in, or Yardi Breeze once you are near the 100-door mark where its $1 per unit becomes real.
And whichever exit you take, do the one thing DoorLoop’s pricing page taught you to do: find the renewal number before you sign. For the wider toolkit beyond property management software, our best AI tools for landlords guide covers the 1-to-20-unit lane this ladder starts from.
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